The Personal CFO and Why You May Need One

Every sophisticated enterprise, from a mid-sized company to an international corporation, from a major record label to the “loan out” company of a rock star or professional athlete, needs a Chief Financial Officer (CFO). This top-level executive supervises and coordinates the efforts of the accounting team, attorneys, and everyone else involved in the organization’s finances.

The Personal CFO and Why You May Need One

Company CFO responsibilities are usually limited to the operations and goals of each specific entity. So, who looks at the details and big picture, on the personal side, of all these businessmen and women? Great question! The answer is most successful business owners rely on their ace in the hole, an elite advisor with a panoramic financial perspective: The Personal CFO.

What Is a Personal CFO?

As a seasoned expert on personal and business finance with encyclopedic knowledge of the U.S. Tax Code, a topnotch personal CFO sees the same big picture as the business owner. The personal CFO is the captain of the boss’s financial ship—the one voice heard above all the rest—ensuring every maneuver cuts the water seamlessly to facilitate smooth sailing toward the CEO’s dreams.

What to Look For in a Top-Gun Personal CFO

Those of us who serve as personal CFOs understand what it means to devote our lasting, undivided attention to a client’s unique needs. We balance standard practices with opportunistic boldness. We answer to you, not to the senior partners of some giant firm, and we never outsource the work.

When hiring your financial right hand, you can and should expect seemingly miraculous results. Like the coxswain who oversees his or her rowing crew, your personal CFO will be guarding your individual financial interests and should possess these essential qualities:

Cutting-Edge Knowledge of Every Tax Law

The best CFOs constantly comb through changing tax laws to identify hidden opportunities to save you tax dollars. Look at any prospective personal CFO’s contacts list. Many of the lawyers I work with are senior tax and corporate law partners at the finest white-shoe law firms and have previously served on Congressional tax committees and/or worked at the highest levels of the IRS. I consult with them regularly on client matters. Keeping this inside track well-greased enables me to proactively respond to tax code changes before most CPAs even hear about them. I use intelligently aggressive tax strategies that both keep you on solid ground with the IRS and deliver big savings, freeing up funds for smart investment.

The Ability to Shift Perspectives and See the Numbers from Every Angle

Far too many accountants and advisors get locked into popular points of view, resulting in unimaginative analysis and cookie-cutter advice. Visionaries understand what looks like a problem from one perspective might hold the key to a financial miracle when viewed from another vantage point. I leave nothing to chance, meticulously evaluating every detail, using judgment and intuition to get the best results to build your wealth.

Constant Communication and Concierge Availability, 24/7/365

The best personal CFOs do not engage in the disappearing acts so common among overcommitted consultants. They do not give you a schmoozy soft sell at an initial meeting only to leave you desperately awaiting responses to your phone calls and emails when the going gets tough. They are there whenever you need them, and provide regular updates covering work in progress along with creative ideas on all sorts of new opportunities to both make money and save money. From boom times to pandemic lockdowns, I am always just a phone call, text, or email away.

A Drama-Free, Proactive Approach to Getting Things Done

My clients and I have no patience for drama or excuses. The most talented personal CFOs are no-nonsense types who flat out get things done. You’ll know you’ve found the right one when you feel comfortable stepping away for a month-long vacation, leaving your financial life in that person’s capable hands. Whether on vacation or not, you can count on restful and worry-free nights, knowing your every financial interest has the devoted attention of someone committed to your success and prosperity.


You are painstakingly building your wealth and deserve a seasoned and dedicated financial guru to help you achieve your goals and grow/preserve your assets. The right choice in a personal CFO may just be the essential part that is missing in your moneymaking machine.